Endhiran Opens the door

Endhiran was aggressively marketed by its producer Sun Pictures and it reaped the benefits in the form of profits. This Rajinikanth-starrer was marketed so heavily that Tamil films have now been put on the global map.Vijay’s Kaavalan has been lapped up for a record price by an overseas distributor though his earlier film did not do well. Then Manmadhan Ambu, which is again gearing up for an audio launch in Singapore, will be lapped up by overseas distributors without a second thought as it is Kamal Haasan in the lead.Several producers opine that Tamil films are now being recognized in the global market thanks to the aggressively marketed Endhiran